Michelle's focus is on delivering the best possible media coverage for her clients -in terms of both breadth and quality. She is known for her strong knowledge of the media and excellent relationships with reporters, producers and gatekeepers. Moreover, her creativity in pitching stories is matched by her commitment to her clients and a penchant for delivering consistently-outstanding results.
Since 1995, Michelle has worked on both the corporate and agency sides of the business. Michelle has consulted for a number of independent PR agencies in Canada on various clients in the business and consumer arenas. Michelle started her career with Hill & Knowlton Canada.
Clients have included well-known names in business-to-business, consumer packaged goods, technology, associations, health care, fashion, travel, home décor and energy.
Michelle holds a Bachelor of Public Relations from Mount Saint Vincent University and a Bachelor of Arts (Honours English) from Queen's University.