Celebrating Canadian Volunteers

During National Volunteer Week (NVW), April 16 to 22, Volunteer Canada celebrated Canada’s volunteers and the important role they play in the revitalization of Canada’s social fabric. The annual celebration is a time to thank, recognize, and recruit volunteers from coast to coast to coast. This year’s theme, Volunteering Weaves Us Together, reveals the importance of volunteering to the strength and vibrancy of our communities through the interconnected actions we take to support one another.

Xposure PR assisted Volunteer Canada by creating and executing a robust communications strategy including theme development, messaging, media relations, social media, and campaign coordination. Nationwide media coverage assisted in generating sector interest and engagement. Several Op-Eds were placed across the country including the Edmonton Journal.