Be Tire Smart Week

According to a Leger survey on behalf of the Tire and Rubber Association of Canada (TRAC), Canada’s roadways will be significantly less traveled than usual this summer. Inflation, high fuel and living costs is putting the brakes on summer road trips.

TRAC and Xposure PR set out to help Canadian drivers understand how to lower their fuel bills by checking tire inflation monthly. Proper tire inflation and maintenance also enhance safety, performance and longevity while protecting the environment. A national campaign earned significant coverage including a national CTV piece that ran in key markets across Canada.