To grow your brand
Build mind share through consistent messaging communicated through strategic media relations activitiesAdidas shoes | nike air jordan green polka dot dress kennedy
What We Do
At Xposure PR, we pair tenacity with intelligence to deliver your message to the right audience. We do this by…
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Starting conversations with target audiences, stakeholders and influencers |
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Developing compelling public relations strategies, plans and tactics that support your organization’s marketing and business plans |
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Pitching and securing earned media – traditional and social |
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Creating advocacy campaigns built on trust |
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Social media strategy, content and execution |
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Placing articles in vertical publications, blogs and websites |
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Developing customized and current media lists |
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Developing and executing crisis communication plans |
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Monitoring, analyzing and measuring awareness campaigns |
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Finding and securing speaking opportunities |
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Positioning clients as "go to" industry experts |
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Minimizing and averting negative media |
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Media training and working closely with client spokespeople to rehearse and refine messages |
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Drafting compelling copy for media kits, newsletters, social media channels, web copy and speeches |
At Xposure PR, we earn your business, each and every day.
Tuned in to your business and media
We treat your business as our business. Our goal is not only to make our clients’ message heard, but also to understand the business rationale behind the message. The result is that messages typically evolve and become more refined over time to keep pace with our clients’ changing needs. Armed with this understanding, we are able to consistently represent our clients in a manner that is highly responsive.
Benchmarking results
Our passion for achievement shines through with our disciplined approach to delivering results our clients can actually measure. We believe in benchmarking our efforts at regular intervals to enable measurement against campaign objectives. Our goal with every client is to surpass expectations, and we pride ourselves on accountability. With clear and concise reports and invoices that detail monthly activities and accomplishments, at a glance, our clients can track agreed upon objectives and anticipated results.
Strategies for success
Over time, our clients typically come to rely heavily on us for strategic counsel. They value our input and acknowledge that our expertise allows us to quickly differentiate between approaches that work, and those that don't. At Xposure PR, we don't believe in experimentation or taking risks with our clients' valuable budget. In fact, we make a point to err on the side of caution, and recommend strategies that we know will deliver.
The Xposure Xperience
At Xposure PR, we take pride in being a pure public relations agency that provides clients with integrated communication strategies and tactics. From digital to traditional PR, we create and deliver solutions that work.
- Xposure PR has developed comprehensive PR campaigns tailored to the needs of clients in diverse industry sectors. Working closely with senior management, we crystallize our clients' value proposition to ensure it commands the right level of attention from the right audience.
- We offer traditional and social media relations programs that align to even the most stringent budget, yet elicit attention through a combination of proactive media pitching and responsiveness to published opportunities.
- Our writing services cover all aspects of public relations and communications, from corporate profiles and media releases to customer case studies, bylined articles, social media copy and blogs. We ensure that our clients' positioning translates into written materials that provoke attention.
- Our broad industry expertise enables us to understand a crisis and the resultant negative publicity, but within the context of the industry. We offer hands-on crisis management, and work with our clients to recommend and implement strategies to address even the most complex of situations.
- We work closely with our clients to enhance their relationships with both internal and external stakeholders. Our corporate communications services include developing key messages surrounding public policy and business issues; communicating new, exciting or difficult news to clients; and preparing senior management to engage in effective communications with employees.
