Food Barometer

Sodexo Canada conducted its first “Sustainable Food Barometer” campaign to better understand how Canadians think about making sustainable food choices and how Sodexo can continue to support improvements across the entire food ecosystem. The campaign focused on findings from a national Leger Marketing survey. The feeling of urgency and the desire to change, while strong, come up against financial considerations and entrenched eating habits. So far, the changes that Canadians are prepared to make are more about reduction or adjustments than in-depth transformations. The Xposure team developed a comprehensive media campaign that included regional media materials and messaging. Media pick up was strong and included a fabulous feature in Village Life.