Navigating the evolution in education and employment, the Sault Ste. Marie Indigenous Friendship Centre (SSMIFC) is addressing barriers sole-parenting Indigenous mothers face when trying to access educational opportunities and find gainful employment. To strength and build relationships with community partners, Xposure PR assisted in generating interest and engagement in their innovative Urban Indigenous Homeward Bound (UIHB) program. An Op-Ed was placed in The Sault Star.

The WP Pensions + Benefits Annual Conference has been an ongoing June tradition for over two decades, bringing together its clients from around the province. Held June 8th participants explored topics that matter for Indigenous well-being, including mental/emotional, workplace, and financial health. Xposure PR assisted in creating promotional content and materials to highlight the insightful conversations, expert workshops, and engaging keynote speakers. Our team also provided strategic on-site support and live WP social media updates from the event.

Meghan Victoria, founder and creative director of Sol Kyst turned to Xposure PR to create a digital marketing and communications campaign to hit the summer season running. With a creative strategy including paid and organic social media, the company is ramping up sales across the globe to bring wider faces to life with thoughtfully crafted sunglasses and eyewear designs. #GetKyst

June is Indigenous History Month in Canada. To raise awareness and support for Indigenous businesses, Sodexo and Xposure PR worked with Leger Marketing to conduct the third bi-annual Sodexo Indigenous Business Survey. The good news is a strong majority of Canadians continue to support Indigenous businesses and believe this support is an important pathway to healing Canada’s relationship with First Nations, Inuit, and Métis people. Greater awareness of Indigenous businesses would increase their support and purchasing of Indigenous products and services.

It’s promising to see that Canadians continue to share Sodexo’s belief in supporting a thriving Indigenous economy. The company encourages more businesses to commit to strong relationships with Indigenous peoples and to cultivate the growth of these businesses. Global National included the survey results in an excellent piece about Indigenous tourism.

Learn more about Sodexo’s commitment here.

According to a Leger survey on behalf of the Tire and Rubber Association of Canada (TRAC), Canada’s roadways will be significantly less traveled than usual this summer. Inflation, high fuel and living costs is putting the brakes on summer road trips.

TRAC and Xposure PR set out to help Canadian drivers understand how to lower their fuel bills by checking tire inflation monthly. Proper tire inflation and maintenance also enhance safety, performance and longevity while protecting the environment. A national campaign earned significant coverage including a national CTV piece that ran in key markets across Canada.

During National Volunteer Week (NVW), April 16 to 22, Volunteer Canada celebrated Canada’s volunteers and the important role they play in the revitalization of Canada’s social fabric. The annual celebration is a time to thank, recognize, and recruit volunteers from coast to coast to coast. This year’s theme, Volunteering Weaves Us Together, reveals the importance of volunteering to the strength and vibrancy of our communities through the interconnected actions we take to support one another.

Xposure PR assisted Volunteer Canada by creating and executing a robust communications strategy including theme development, messaging, media relations, social media, and campaign coordination. Nationwide media coverage assisted in generating sector interest and engagement. Several Op-Eds were placed across the country including the Edmonton Journal.