Rebranding and expanding their corporate social responsibility network and certification program, Imagine Canada announced the launch of the PRISM Community Impact Company Network. Elevating corporate-community partnerships in Canada, the network is designed for Canada's medium and large enterprises, offering unparalleled support at all stages of designing and maximizing their community impact strategies.

Xposure PR helped to amplify the new network through promotion of an in-person launch event and media release. Its history, development and goals were highlighted in the Future of Good.

Canadians love their summer holidays. We often slow down on the work front and take time to recalibrate, plan, and set goals. A few of our clients like to use this time to review past programs and set the stage for autumn, planning upcoming campaigns, product launches and research papers.

At Xposure PR, we help our clients by conducting detailed communication audits. These involve reviewing messaging and media coverage of competitors, industries and associations. We monitor and analyze social media channels to see what is resonating and what needs tweaking. Looking ahead, we help our clients develop effective and manageable campaign timelines, setting them up for success in the busy season ahead.

 

Sodexo’s global headquarters is based in Paris, so it was a fitting role to be the food service provider for over 15,000 athletes at the 2024 Olympic Games. The anticipation and detailed planning were of interest across the globe.

It was challenging to communicate proactively about Sodexo Canada’s role in the Games as the company was not an official sponsor. Regardless, media were highly interested in reporting on the food and meal plans. Local spokespeople shared messaging about the company’s goals related to sustainability, taste, nutrition and variety. National pick-up in House and Home as well as the Toronto Star were shared broadly. CBC also shared many stories as part of their official coverage of the Games. Go Canada!