To help WP Pensions & Benefits connect more frequently and deeply with their clients, we assisted them in the strategy, launch and ongoing development of a customized WP Book+ Club. Each month, we support them in sharing an interesting book, article, podcast, or video that promotes personal empowerment and organizational wellness. Balancing the head and heart, the aim of the club is to bring clients resources that are helpful to them and their team. As a co-created club, clients can suggest a book or other media they think will be beneficial to the group. Some of the topics and themes they’re exploring include Indigenous knowledge and experience, organizational behaviour, leadership skills, and workplace and financial wellness.

Ontario is experiencing serious growth in sports betting. With that comes a need for a serious plan to raise awareness of risks associated with sports betting. For the third year, the Responsible Gambling Council, asked us to create a campaign to generate awareness of the risks and highlight the importance of planning ahead. Working with Leger Marketing, we created a survey to better understand betting intentions of Ontarians for Super Bowl LVIII. Our team created a full media package including media release/pitch, Op-Ed and key messages. Media interest was extremely high and we earned significant media coverage including a Canadian Press piece that ran across the country. 

Sodexo Canada conducted its first “Sustainable Food Barometer” campaign to better understand how Canadians think about making sustainable food choices and how Sodexo can continue to support improvements across the entire food ecosystem. The campaign focused on findings from a national Leger Marketing survey. The feeling of urgency and the desire to change, while strong, come up against financial considerations and entrenched eating habits. So far, the changes that Canadians are prepared to make are more about reduction or adjustments than in-depth transformations. The Xposure team developed a comprehensive media campaign that included regional media materials and messaging. Media pick up was strong and included a fabulous feature in Village Life.