All In for Safer Gambling this Super Bowl LVIII

Ontario is experiencing serious growth in sports betting. With that comes a need for a serious plan to raise awareness of risks associated with sports betting. For the third year, the Responsible Gambling Council, asked us to create a campaign to generate awareness of the risks and highlight the importance of planning ahead. Working with Leger Marketing, we created a survey to better understand betting intentions of Ontarians for Super Bowl LVIII. Our team created a full media package including media release/pitch, Op-Ed and key messages. Media interest was extremely high and we earned significant media coverage including a Canadian Press piece that ran across the country.