The Annual WP Pensions + Benefits Conference has been an ongoing June tradition for over two decades, bringing together Indigenous employers from around Ontario. Insightful conversations, expert workshops, and engaging keynote speakers explored topics that matter for Indigenous employer and employee wellbeing, including mental/emotional, workplace, and financial health. Xposure PR supplied additional bench strength, supporting WP with event promotion, attendee communications, and live event social media. 

Canadians are considering new ways of eating sustainably – ways that extend our wallets, improve our health, and reduce our environmental impact – but there still are many myths that need weeding out. Sodexo Canada wanted to raise awareness of this issue and asked the Xposure PR team to assist. We secured Op-Ed pieces in Foodservice & Hospitality magazine, and…

High fuel prices and a growing electric vehicle (EV) market are keeping efficiency and range top of mind for Canadian drivers, according to a new Leger survey for the Tire and Rubber Association of Canada (TRAC).

TRAC and Xposure PR set out to help Canadian drivers understand how to lower their fuel bills by checking tire inflation monthly. Proper tire inflation and maintenance also enhance safety, performance and longevity while protecting the environment. A national campaign earned significant coverage including a national MoneySense article.

During National Volunteer Week (NVW), April 14 to 20, Volunteer Canada celebrated Canada’s volunteers and their fundamental importance to meeting this challenging moment. The annual celebration is a time to thank, recognize, and recruit volunteers from coast to coast to coast. This year’s theme, Volunteering Weaves Us Together, highlights the importance of every volunteer and each contribution they make at a moment when we need support more than ever.
Xposure PR assisted Volunteer Canada by creating and executing a robust communications strategy including theme development, messaging, media relations, social media, and campaign coordination. Nationwide media coverage reached an audience of over 187 million. Several Op-Eds were placed across the country including the Toronto Star and Calgary Herald.