National Volunteer Week

During National Volunteer Week (NVW), April 14 to 20, Volunteer Canada celebrated Canada’s volunteers and their fundamental importance to meeting this challenging moment. The annual celebration is a time to thank, recognize, and recruit volunteers from coast to coast to coast. This year’s theme, Volunteering Weaves Us Together, highlights the importance of every volunteer and each contribution they make at a moment when we need support more than ever.
Xposure PR assisted Volunteer Canada by creating and executing a robust communications strategy including theme development, messaging, media relations, social media, and campaign coordination. Nationwide media coverage reached an audience of over 187 million. Several Op-Eds were placed across the country including the Toronto Star and Calgary Herald.