Improving Fuel Economy and Optimizing EV Range

High fuel prices and a growing electric vehicle (EV) market are keeping efficiency and range top of mind for Canadian drivers, according to a new Leger survey for the Tire and Rubber Association of Canada (TRAC).

TRAC and Xposure PR set out to help Canadian drivers understand how to lower their fuel bills by checking tire inflation monthly. Proper tire inflation and maintenance also enhance safety, performance and longevity while protecting the environment. A national campaign earned significant coverage including a national MoneySense article.