Strategic Planning

Canadians love their summer holidays. We often slow down on the work front and take time to recalibrate, plan, and set goals. A few of our clients like to use this time to review past programs and set the stage for autumn, planning upcoming campaigns, product launches and research papers.

At Xposure PR, we help our clients by conducting detailed communication audits. These involve reviewing messaging and media coverage of competitors, industries and associations. We monitor and analyze social media channels to see what is resonating and what needs tweaking. Looking ahead, we help our clients develop effective and manageable campaign timelines, setting them up for success in the busy season ahead.