Indigenous Growth Fund receives $3-million investment from fintech company

Fintech company Block committed $3-million to the National Aboriginal Capital Corporations Association (NACCA)’s Indigenous Growth Fund (IGF). This was the first private-sector investment. Our Xposure PR team worked closely with Block and its PR firm to conduct a national media launch. The campaign included creating a media kit, messaging, spokesperson briefings and some general government relations. Significant national coverage was achieved including an excellent piece in the Globe and Mail.