National Volunteer Week

To thank volunteers across the country each year Volunteer Canada and its provincial counterparts celebrate National Volunteer Week during the last week of April. For the first time Xposure PR was hired to help develop a strategic communications plan and provide tactical execution. The theme for 2022 was Empathy in Action. Our team helped develop media materials, social media posts and virtual events to promote and thank volunteers across the country. One of the Op-Eds was picked up by the Winnipeg Free Press and significant media coverage was earned from coast to coast to coast.