Winter Tire Campaign

Eighty-two per cent of Canadian drivers believe investing in winter tires is important despite this year’s steep increases in the cost of living. Thanks to awareness campaigns like this one, winter tire use in Canada is gradually increasing. The 2022 Canadian Consumer Winter Tire Study, commissioned by the Tire and Rubber Association of Canada (TRAC) and conducted by Leger, finds that outside Quebec 63% of drivers use winter tires, up from 60% in 2017. Media have come to expect TRAC’s annual survey results and auto journalists are huge fans of the benefits of winter tires. Here’s a great piece from driving.ca.