Media Training
The Xposure PR team provides dynamic, bespoke media training programs for small and large organizations. Understanding media and the role spokespeople must play to earn media attention requires specific skills and lots of practice. Throughout 2023 we developed a series of media training programs for a variety of clients including financial planning executives, chefs, executive directors, and lawyers. Each program was carefully designed to ensure theory and practice sessions were attuned to the organizations’ area of expertise and unique brand position.
Key components of media relations training include understanding your role as a spokesperson, what audiences you want to reach, and clearly defining your key messages. Then it’s all about practice. Developing your own personal style and delivering your story in a way that’s thought provoking, easy to understand and succinct.