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 2024 Q4 Projects

Climate change & winter tires

When it comes to climate change, there’s no doubt that changing weather patterns are a serious concern for Canadian drivers. According to a new Leger survey for the Tire and Rubber Association of Canada (TRAC), 78% of drivers now use winter tires – a 10 point increase from 2016. The study also finds that despite the increased cost of living, 83% of drivers believe winter tires are an important investment.

Xposure PR supported this national campaign earning significant coverage as winter weather arrived. The story travelled from coast to coast to coast over several weeks including on CTV and several stories in the Globe and Mail.

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We respectfully acknowledge that we live, work, and volunteer on the Treaty Lands and Territory of the Mississaugas of the Credit. Burlington, as we know it today, is mutually covered by the Dish with One Spoon Wampum Belt Covenant, an agreement between the Iroquois Confederacy, the Ojibway, and other allied Nations to peaceably share and care for the resources around the Great Lakes. From the Anishinaabeg to the Haudenosaunee, and the Métis, Xposure PR offers gratitude, honour, and respect. Our work is not possible without the generations of Indigenous people who came before us and continue on this shared journey towards truth and reconciliation.