Industry-wide transition to sustainable food

Sodexo Canada released the results of its second Sustainable Food Barometer. The latest research reveals the majority of consumers are already on this journey and expect an industry-wide, multi-strategy approach in navigating the Canadian transition to a more sustainable diet. However, two thirds continue to list price as the top hurdle to change, misbelieving that sustainable options typically cost more.

Xposure PR developed a nation-wide media campaign using Leger survey data and international comparisons, identifying current habits, perceptions, and challenges, as well as key approaches needed in continuing the collective shift towards more sustainable diets. Articles appeared in the Globe and Mail, Canadian Grocer and Food Service and Hospitality, with Op-Eds placed in the Brandon Sun.